Welcome To The Woo Lace
Our First Product
The Woo-Lace
Ever thought about how important your shoelaces are?
Fair, most people haven’t. But with around 24 billion shoes produced each year, most created with plastic made from fossil fuels, even small details start to matter. Woo-Lace is about rethinking those small details. It's a statement — about your values, your style, and your mindset.
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So, Why Laces?
Laces are the most overlooked part of your shoes. Have you ever lace-swapped a sneaker? You’d be surprised how much the look changes, how a fresh lace can revive an old pair you stopped wearing. We want to promote that in a way that’s good for the planet.
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What Sets The Woo-Lace Apart
Each pair is made from strong wool, a natural fibre from our sheep right here in Aotearoa.
It’s tough, grippy, and naturally binds together — which means they don’t come untied like synthetic laces.
They’re knitted in Tauranga and dyed in West Auckland, using natural materials sourced around New Zealand — from onion skins to plum leaves.
The only part we outsource is the lace tips (aglets), which are made from cellulose acetate — a plant-based bioplastic we tip by hand.
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One-of-One, Literally.
Woo-Laces are released in small, numbered batches — #000, #001, #002 and so on — each dyed using different local materials. No two drops are ever exactly the same, and the number cements the lace as part of our Steaddi history.
It's our way of celebrating imperfection, nature, and process, while giving each pair its own chapter in the archive.
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More Than A Shoelace
Buying a pair of Woo-Laces isn’t just an upgrade.
It’s a thought provoker. A small act of challenging the way things are.
A step toward rethinking how things are made, and what they’re made from.
It’s not about perfection, it’s about trying to be better, one step at a time.